Everyday Design – Wine Edition

It’s funny to me that I used to not like wine. When I was little, I would imagine that wine was basically grape juice for adults, and I would constantly be surprised and disappointed when my parents let me take a tiny sip and it was not sweet and delicious.

Fast forward 13 years, and even though in my heart I wish that I was rich enough to drink exclusively icewine, which tastes like wine the way I imagined it as a child, I am perfectly content to enjoy a lovely glass of red wine from time to time.

When it comes to choosing what to buy, I choose exclusively by the label. There are a lot of cool labels when it comes to more expensive wine, but more affordable bottles usually have boring labels. So I was pretty excited to pick this little beauty up at the Fresh Market.

Let’s start with the cork.

hobnob cork design

Isn’t this cool! I love clever logos, and while I usually prefer real cork, I like the treatment of this synthetic cork. The little details always get me, and while an awesome cork seems like a minor thing, it made opening this bottle special.

wine bottle design

This bottle is stunning. It showcases the aforementioned logo, it visually breaks free of the tyranny of having to have a square label on a bottle, but there IS a square label on it, so it doesn’t use any expensive printing methods, and overall it is very classy looking.
wine bottle design

The back of the label is also nice. I have a soft spot for definitions, so I may be biased.

Once you start looking, there are many beautiful, accessible, humble artifacts of design. You just need to keep your eyes open. I suggest starting at the Fresh Market. But beware, they like to display candy and desserts at every corner at eye level, so it takes a lot of self discipline to get through there without picking up a giant lollipop or a chocolate cake…