I started Love Citron before I even knew I wanted to be a freelancer. It was almost an act of desperation. My job search was not going well, and I needed to do something. Love Citron was my first step toward independence. I never intended for it to become a full time job, but rather more of a supplement, something I could do for fun, to enjoy being creative without having to worry about deadlines or clients.
This spring, I realized that doing the upkeep required with having an Etsy shop had ceased to be fun for me. I wasn’t making a profit on the cards, and it was stressful to feel like I needed to always be coming up with new, labor intensive cards, even though I didn’t have a lot of customers. It was time to take a step back, and reassess. Sometimes it’s hard to let go of something that isn’t working out the way I envisioned. I was still attached to an old goal that I didn’t even want any more, when it got right down to it. I decided to completely change directions for Love Citron, and try a new tactic.
That’s why I’m so excited today to reveal Love Citron’s transformation! Right now I am offering fresh new wedding collections, and soon I hope to introduce other important event stationery to the shop. The most rewarding projects to come from Love Citron have been wedding invitations that I was hired to design. I loved working with brides (and grooms) to make their vision come to life, and I especially loved the hand made element that I couldn’t help but bring to most of my projects.
The collections featured on Love Citron are all labors of love. Your invitations set the tone for your event, and I want the invitations I sell to set a tone of love and joy. Please check out my new shop, and let me know what you think!