You know when you do a task up to the last step.. and then you forget it isn’t finished and go on about your life for a good month or so? This has happened to me with some projects that I want to share with you guys! This is a packaging design that I worked on for Robert Jordan of Fortis Design. Platypus duct tape is a designer duct tape with a variety of patterns. We wanted to come up with an eye-catching design that also complimented a wide variety of patterns and colors.
The second challenge was to fit all the relevant information within a circular template, which is never an ideal shape for lots of information. The final solution was an orange strip that is reminiscent of a piece of tape. The chunky logo type gave the label some weight, and also kept it from veering too ‘girly’, which was a concern. The suggested uses ringing the outside of the label add more information without taking away too much visual weight.
It was definitely a collaborative process between myself and Rob, and I think we came up with a great end product.
You can check out more of my work at www.alisoncitron.com